Any marketing strategy seeks to answer the following questions. Mooradian 2012 marketing strategy specifies the who, what, when, where, why, and how the business. The leading approach to the study of this issue is the marketing model 7p, allowing structuring the changes in a complex of marketing tools with regard to trade and information services of online stores. By closing this message, you are consenting to our use of cookies. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. International journal of research in marketing elsevier. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. Pdf marketing mix of 4ps for competitive advantage.
In addition to the aftermarket products, pegasus is developing skatetours, a service that takes clients out, in conjunction with a local skate shop, and. The growing integration of international markets as well as the growth of competition on a worldwide scale implies adoption of a global perspective in planning marketing strategy. Corporate marketing planning global journals incorporation. Imr does this by publishing novel research ideas, and by publishing papers that. The determinants of relationship between marketing mix. International journal of science and research ijsr issn online. Discounting arguments that claim that there will be no need for travel agents in future. An analysis of the marketing strategies of primark. Marketing strategies which includes the market strategies and marketing mix strategies simultaneously have significant influence on the performance marketing as 34. Elizabeth wambui samsung smartphone marketing strategy.
Manuscriptandsubmissionguidelines marketingmanagementjournal january2010. However, the pricing strategy of the sme sector in al buraimi is to try to set suitable. Official journal of the european marketing academy marketing. This paper explores the existing relationships between the four selected marketing mix of three leading fmcg companies. International journal of marketing studies, 11, 215. Official journal of the european marketing academy.
The effect of marketing mix in attracting customers. An empirical study rezky purna satit faculty of management and human resource development, universiti teknologi malaysia, malaysia huam hon tat faculty of business, management and social sciences, quest international university perak, malaysia. Contributions addressing any aspect of international marketing are welcome. Marketing planning, market orientation and business.
Role of relationship marketing in competitive marketing strategy. February 2011 1 modem marketing management is inclued to. Part 1analysis 1 1 an introduction to international marketing3 2 the international trading environment37 3 social and cultural considerations in international marketing71 4 international marketing research and opportunity analysis103 part 2strategy development 143 5 international niche marketing strategies for small and mediumsized enterprises145 6 global strategies187. It would finally be able to reach competitiveness in the global arena and play. Marketing strategies and their impact on marketing. International marketing, social marketing, retail marketing, nonprofit. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a. The journal is distinguished owing to its vital information in research in the field of marketing strategies. Ranking the most effective marketing mix elements on the sales of. Marketing planning, market orientation and business performance. The objective of the study was to find the effect pf elements of marketing mix strategy on the purchase decision of consumer. Online journal marketing strategies 33 enefits of electronic journals when developing a marketing plan for an electronic journal, the marketer needs to consider what is different about electronic journals compared to the print format. His research interests are in the areas of channels of distribution and. The most downloaded articles from international journal of research in marketing in the last 90 days.
The relationship between marketing mix and customer decisionmaking over travel agents. Marketing strategy can be defined as a strategy or plan by a company to differentiate themselves. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Abstract corporate marketing planning is the process by which an organization sets its longterm priorities regarding products and markets in order to enhance the value of the overall company. Present a marketing analytic to assess the profit impact and risk of an international marketing strategy. International journal of research granthaalayah, vol. The effect of marketing mix in attracting customers academic. A strategy to secure customers loyalty via customer. For the latest news, publication alerts and debates, join our online communities. Research has found that good marketing strategies may be. The results extracted from statistical analysis showed that there are impacts on marketing audit and performance through evaluation of each marketing mix elements.
Journal of cultural marketing strategy henry stewart. The impact of marketing mix on the competitive advantage of. Journal of international marketing volume 28, number 1. African journal of business management full length research paper the effect of marketing mix in attracting customers. Marketing mix is originating from the single p price of microeconomic theory chong, 2003.
Access to society journal content varies across our titles. Journal of management and marketing research role of relationship marketing, page 2 1. This study aims to highlight the role of marketing mix product, price, place, and promotion on achieving the. The relationship between marketing mix and customer.
Marketing mix theoretical aspects international journal of. The determinants of relationship between marketing mix strategy and drivers of export. When language is a barrier, building emotional connections with your audience can pose more than basic challenges. Journal of international marketing sage publications inc. Marketing mix theoretical aspects margarita isoraite 1 1 department of international business, vilniaus kolegijauniversity applied sciences, lithuania doi. Marketing mix and its influence on income, per day customer and. This paper will discuss mainly the marketing decisions of the company in the smartphone market not considering much the mobile market, as the mobile products is sidelined due to changing customers. Journal of marketing theory and practice volume 4, 1996 issue 4. The impact of marketing mix 4ps on marketing audit and. Margaret oloko, enos bernabas anene, patrick gitonga kiara, irene kathambi, japhet mutulu. This is an important aspect of developing an electronic journal marketing strategy, especially. Licensed under creative commons attribution cc by marketing strategies.
The sme sector in al buraimi is working very hard to create a competitive advantage by developing its products and services, and establishing a marketing mix strategy to achieve this goal. The journal presents scholarly and managerially relevant articles on international marketing. International journal of academic research in business and social sciences june 2012, vol. In particular, the marketing mix or 4ps product, price, promotion, and place. It is the premier outlet for substantive research in marketing.
It starts by considering the mission, value and vision statements to establish where the. Journal of international business research and marketing, 21, pp. This leads to an evaluation of the marketing strategies which should be adopted. Home international journal of marketing studies ccse. Also, idioms that have a certain meaning in one country can have an entirely different meaning in another country. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a highquality medium for the dissemination of. International journal of research in marketing special. The new strategy helps organizations achieve their marketing goals through establishing a link between customization and mass distribution. To learn about our use of cookies and how you can manage your cookie settings, please see our cookie policy. The international journal of online marketing ijom is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. Mccarthy 1964 offered marketing mix, often referred to as the 4ps, as a means of translating marketing planning into practice bennett, 1997.
This is an area that has received less attention from researchers in recent years, and accordingly we brie. Its about options, choices and decisionmakingas a marketing pro, brand manager or advertising professionalyou need to know the options. A comprehensive collection of links to academic marketing journals, brought to you by the marketing and marketing research group of tilburg university. It is in corporate strategy, management identifies the business in which the comp any will be involved in.
Companies spend effort to find the most efficient marketing mix in order to implement a successful marketing strategy. International marketing edinburgh business school v contents preface xiii structure of the course xiv acknowledgments xvii part 1 an overview module 1 the scope and challenge of international marketing 11 1. Journal of international business research and marketing, 21, 3440. Case study of saderat bank in kermanshah province bahman saeidi pour1, kamran nazari2 and mostafa emami3 1department of educational, payam noor university, iran. Pdf the paper assesses the current standing of the 4ps marketing.
Marketing audit, marketing mix, smes, iran introduction the auditing of marketing is the comprehensive assessment of all angles of marketing operation in an. International marketing analysis and strategic marketing plan. International journal of scientific and research publications, volume 4, issue 5, may 2014 1 issn 22503153. International journal of research granthaalayah 2537 4 maturity, in this period, sales revenue growth decreases, because the majority of potential buyers choose alternative products or due to the increasing marketing expenses in order. An effective marketing strategy must direct an organization where they want to be in the longterm. Journal of cultural marketing strategy is committed to publishing a broad spectrum of practical, methodological, and empirical articles that make a useful and substantive contribution to the field of cultural marketing. With research and planning one of the nine ps, at its center, along with people, strategy is nothing more than making smart marketing decisions and choices.
There are a considerable number of professionals that hold to the ideology of mccarthy, which views marketing utilizing the 4p model. The impact of marketing mix 4ps on marketing audit and performance in iranian smes mehrdad alipour. Constantinides1 the marketing mix revisited pure research. Strategies for marketing mix of 4ps for competitive advantage the marketing mix by 4ps is a conjuration and it can only be implemented by marketing managers. It discusses the approach and the positive results of fmcg companies dominating the current marketing paradigm. In content marketing, it is the words that evoke emotion. We are extremely pleased to present the second issue of the journal of international marketing strategy to our colleagues in the academic world and business community. In turn, this focus helps you find customers more easily and spend your time and money effectively to grow your business. Introduction the purpose of competitive strategy is to achieve a sustainable competitive advantage. Marketing strategy can be defined as a strategy or plan by a company to differentiate themselves from its. The journal gathers knowledge on marketing concepts of product differentiation, production processes, selling, product marketing and societal marketing. The 4 p s of marketing less links in receiving the product more efficient company the 4 p s of marketing entering the global marketplace benefits of globalization the global marketing mix the first step in creating a marketing mix is developing a thorough understanding of the. The article was published in journal of current research in science.
Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning. Analyzing the effectiveness of marketing strategies in the. A case of safaricom ltd in kenya telecommunication industry. Marketing mix, commonly known as the mccarthys 1960 4ps, consists of product, price, place and promotion. International journal of humanities and social science vol. The relationship between marketing mix and customer decision. International journal of marketing strategies ajpo journals.
International marketing strategies for global competitiveness. Citescore values are based on citation counts in a given year e. They do an effective job of listing their international success stories, providing case studies, and. Marketing mix is a greatest strategy for attaining competitive advantage for any firm. His research interests are in the areas of marketing strategy and international marketing. Article information, pdf download for the impact of marketing mix on the competitive. The second volume of the journal is a continuation of our efforts to publish quality articles in the field of international marketing, which will be highly regarded and. A firm strives to survive in the market and to compete by differentiating its products and services in terms of cost, price, quality, and so on.
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